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What is the deal with the names you use for the snowmobiles? Why change from Attak to LTX?

The whole thing revolves around trade mark laws in each of the countries where snowmobiles are sold. Japan has the most stringent TM regulations, largely because of the global nature of their product distribution. Our factory must search and secure naming for the whole world before we can affix the name to a sled. What happened in the example of Attak, the name was OK for Canada and the USA but not Europe (consequently it could not be used at the point of manufacture). A similar problem surfaced on the Apex name where in Europe and Japan it was marketed as an RX-1. This presents a problem for marketing when we cannot share photography etc because of naming. The change to acronyms allows us to employ the same name right across the board without the risk of legal ‘cease and desist’ issues arising from other companies who may (or may not) have established rights to a name.
It is really hard to find a new name for any of our products that is available in all countries.

Why did Yamaha move everything to 4-stroke and not keep developing some 2-stroke engines? The SRX was an awesome motor.

Back in 2001 we had to make the choice based on two factors that really boiled down to one: Manpower resources. It took everyone we had to move forward quickly with the RX-1 development leaving no engineering reserves to continue the SRX line. We realized the demand for an 800cc 2-stroke etc. but we had to choose. Another factor looking forward was the impending EPA emissions regulations and what is right for the environment. The total loss lubrication of the 2-stroke is a tough (and costly) one for technology to overcome and a big advantage for 4-stroke. The oil migrating through the 2-stroke engine is largely not burned (efficiently) and consequently not captured in the current EPA mandated testing… not yet.
At the time it was a gamble for us, looking back, I have no regrets. I think the torquey character of a 4-stroke powered sled, offers up a huge grin factor.

I am curious, why doesn’t Yamaha Canada use blue company colors on everything the same as the USA?

Yamaha colors have traditionally been red, white and black all around the world. The fact is, Yamaha USA chose to introduce their own unique colors to the motorcycle racing world around 1980 with the well know yellow and black which was never really adopted outside of North America. It was in the mid-nineties when Yamaha USA once again decided to fly unique colors this time by changing the traditional corporate red and white to blue and white which in many of the countries had represented the marine and power equipment product lines.

Yamaha Motor Canada decided to stay with the traditional factory corporate colors of red and white. At the same time Yamaha established the dark blue and strobes ‘factory racing’ identification which is actually a different color blue than Yamaha USA corporate colors. Confused yet? I am!

At the end of the day, Yamaha racing colors are dark blue, YMCA corporate colors are the traditional red and white which is also reflected in our special 40th anniversary models, sporting the retro look of our heritage.