April 19, 2016
Sled Talk has been a terrific project which has enabled me to share many experiences and insights, which I have been privileged to be a part of, during my career with Yamaha. It has also demonstrated the opportunity and value for large corporations who engage their customers on a more personal, transparent and conversational plane.
The social sphere has changed a lot since I started and things are moving forward at a frantic pace. Connectivity and the flow of information is expanding at an unbelievable rate with the internet taking over the number one position as your primary purchase influencer.
Marketing agencies and big corporations (including our governments) are scrambling to monetize the web and control the content. Companies like Google and Facebook are writing programs to track and profile our every move online. Whether you know it or not, your on-line experience is being tweaked closer to your ‘hot buttons’ with every click.
Part of this transition is the ‘opening-up’ of the corporate marketing process to social networking. The integration of blogs, forums and friend sites into their traditional vehicles is making more and more information available to you and on a more personal level. I see it as a kind of global ‘coming of age’, for the social inter-web.
So where does that leave Sled Talk and me? Good question. There are new ‘apps’ and opportunities for engagement on the horizon that quite frankly, I find overwhelming. Remember the scene where Indiana Jones is running out of the cave with the huge boulder rolling on his heels…
I’m told in the new social world, people no longer want to read more than a couple of lines. It’s all about ‘rich content’ / video. This presents an entirely new challenge – how to ‘video’ blog. I realize it’s hard to sort through my archive to find old stories of interest. To make things a little easier, I have re-categorized all the posts on Sled Talk and changed all the titles from the ‘creative’ tongue-in-cheek to words that better reference the content.
It is quite apparent from the comments I have received, the most popular posts have been the model development stories of the different sled projects I have worked on. They are all filed together now and will be easier for visitors here to find, just scroll down the right column to ‘categories’. The stories, like the sleds, remain timeless.