February 22, 2016
Gotta Be Quick
We spent most of last week preparing for our upcoming new product launch. Our strategy is simple – select a few dealers we know and trust that are well respected for their experience and credibility. Assemble them together with a film production crew and some prototypes to experience the new machines, talk about what they discovered and capture it all to share on the big day. It was a lot of fun watching the reactions to the new sleds from the initial walk around to the interviews at the end of the test track. Needless to say, some were more surprised than others but all were smiling without exception.
We had dealers from Norway, Finland, Sweden, Canada and the US. I really enjoyed the time spent after the work was done, chatting about the various markets and snowmobile lifestyles. There were lots of interesting nuggets exchanged over some locally brewed IPA. It was a short event with everyone in and out within 48 hours. I stayed back to meet up with an old friend to do some additional filming and tech briefing which will hopefully be part of the MY17 preview on SnowTrax TV. Mark had a pretty good grasp on what our new sleds were all about but I think I was able to surprise him on a couple of points.
Our next step is to bring in all our field staff from across Canada which is happening as I write this. The initial plan is to make some time for everyone to pull the trigger on the prototypes between meetings and training sessions. That said, I need to get up to the test site as soon as I post this to see whats left after a freak rainstorm took out most of our trails on Saturday. My fear is what little is left maybe reduced to a skating rink. This is the most depressing, un-cooperative winter I can remember in southern Ontario…
While all this is going on, our big rigs are rolling into West Yellowstone for the annual media Snow Shoot where all four manufactures get with the sled journalists to get briefed on all the new offerings. I am not sure at this time if I am required to head down there. We have had to shuffle the deck a bit with respect to staffing and I am still waiting to find out if I am heading north or west. And on that note, I gotta get my butt in gear, shut down and hit the road.