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Archive for June, 2011

June 24, 2011

Internet Marketing

Just a quick post to check-in. Snowguzzler reminded me that even during days of +30 degrees C, there are still hard core snowmobilers riding on-line and looking for a few distractions while they wait for winter. I have been busy in my personal life with training and cycling having raised the bar a bit with regards to getting back into competition.  This is kind of bizarre when I think of my age and post in life but dang-it, I’m not ready to be put out to pasture yet.

There is much going on behind the scenes with regards to snowmobile which of course I am not at liberty to discuss here (yet) but I can say the industry as a whole is healthy and I expect we will see a lot of change over the next two or three years, as the economies stabilize and the companies adjust to the new world.

I would like to thank all of you who took the time to complete the survey I posted last month. I saw several things in the data that were eye openers. One, that I have been watching for a long time, concerns your ‘hot-buttons’ when it comes to researching a new sled and making your purchase decision. I have been tracking this for over ten years when the internet was ranked down around 6th compared to brochures, magazines, dealers, advertisements, TV and word of mouth. Turns out now, ten years later, the internet is officially number one, number two is word of mouth, much of which relates to the internet and ‘global communities of common interest’ replacing the bench racing in back of the shop. The one tool that has diminished the most is the manufacturers brochures. Funny thing when I look at our industry, we seem to put more resources and emphasis into printing brochures than we do our on-line opportunities…

But I  see that changing rapidly in the face of technology. Social media is taking over the more traditional means as we sit here, in front of computers, having a chat about the best thing to happen to snow since Santa Claus.  cheers  cr

 

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Posted @ 1:38 pm in Opinions and Insights