January 26, 2011
Man, I don’t know whats happening this season but I am having a hard time keeping up with the blogging. I am going to start banging out some content without all the links and photos at least for the next few submissions… So what’s going on?
Well Jon and I were out on a couple of 2012 snowmobiles yesterday doing some video shooting for next months launch. We are going to do things a bit differently this year by providing our dealers with an online introduction to the new sleds and then upload much of the content to our web-site, Yamatube and Yournextsled.com for all.
Another recent development that is going to net me a couple of days on trail, the president of Yamaha Motor Company is flying in here from Japan on business and wants to go for a ride. I was volunteered to assist which is really quite an honor. I have had the pleasure to tour several of our presidents and directors over the years and without exception it has always had a positive impact somewhere down the road. I think if one only looked at the numbers without knowing the passion of the ride, the decision to be a snowmobiler, a snowmobile dealer or a snowmobile manufacturer would be in question. There is a lot of juice to be found in snowmobiles but only from the perspective of hanging onto the bars.
I had a chuckle when DanBro pointed out a little clip in a snomo rag earlier in the week. It was covering the launch in November of a new blog from Skidoo focussed on their mountain sleds. They conclude with ‘we applaud the open communication effort and hope other brands follow the yellow lead’… Nice! makes me wonder where they’ve been the last four years of Sled Talk. Come to think about it I remember Polaris had Tom Tiller blogging a couple of years ago and Cat has had a blog for quite a while covering the races and special events. Regardless, its a good move for them to connect with the online community, alas we’ll just have to follow along 😉
I sat in on a very interesting session with an engineer from Nippon oil regarding oils and lubes a few days ago. I have read the conversations on some of the forums when the guys go off defending their favorite brand oils often quoting the different properties and advantages. I asked the question which prompted an answer that never occurred to me. Our engineers test Yamalube blends in each specific application. First right out of the bottle, then in use. It is the ‘in-use’ results that make or break the deal. He used one of the most popular automotive synthetics as an example, where it tested superb right out of the bottle but within 5 hours of engine operation, one of the areas where it ranked highest deteriorated to the point where we would not accept it for a Yamaha application. He went on to show several more examples based on hard data. The point I took from all this is many of the oil brands that claim to be great in so many applications are not tested in those same applications and the data you see in marketing print is based on clean oil in the bottle. Our oil has to pass tests that are based on new and at the drain interval and several points between. He also mentioned that Yamaha engineers have a reputation in his industry as being some of the most thorough and difficult to satisfy. I thought that was a good thing.